What do Doritos, M&M’s and Clydesdales all have in common?  They are among the few commercials that my 8-year-old brother is actually allowed to watch during the Super Bowl.  But other than these few “clean” commercials, my family has to have the remote in hand for quick channel-changing.

Apparently these days, every commercial break has to have at least a couple of beer commercials with scantily clad women. I guess we don’t get enough of this kind of stuff from the Internet, magazines, billboards and other types of media, so they have to put it in the middle of our “family” shows also.

As if commercials weren’t already bad enough, with the increasing usage of DVRs, people are making commercials even more provocative and enticing.  They are attempting to catch the attention of viewers who would otherwise fast-forward through commercial breaks.

Advertising agencies are oblivious to the fact that not every person that watches sports is an adult male. Viewers include children, teenagers and women.  Furthermore, many of the adult males to whom these commercials are targeted, don’t want to see this junk either.

Seriously, give guys some credit. Not all of us are that shallow.  At least some of us are trying to keep our minds out of the gutter.

In my home, the Super Bowl is an event we all look forward to.  However, in recent years my dad has needed to become a ninja with the remote control. He has mastered the art of rapid channel-changing in order to steer clear of inappropriate commercials. He does this not only to protect his kids, but also to protect himself and honor his wife.

I personally would like to see commercials setting a higher standard, especially during family programs and sporting events like the Super Bowl. Today they are too raunchy and inappropriate.  And don’t even get me started about the half-time show.